Lawyer Tom Ngoe Speaks About Losing Significant Deals Because of Online Defamation

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Defamation is a serious problem, and it is even worse when it affects a business due to the cost to revenue, the problems in negative feedback and society issues with what is observed. Because of these problems, the owner of a company should seek the advice of a lawyer to determine if pursuing action is the best path against the perpetrator.

Defamation is one of the worse possible crimes that could be committed against a business owner. When a company is seeing negative reviews about the services or products supplied to customers, it affects what others think of the company, the items purchased or the services for clients. However, if the individual does so anonymously, it may require an expert to discover who is spreading such lies or causing the company to be seen in a negative light. It is often best to hire a lawyer, and then he or she may hire another to search for the culprit. A remedy to the situation is imperative.

Many businesses are able to pursue legal action against the perpetrator of defamation to the excess of thousands or millions in dollars or through another remedy based on how much business and revenue is lost from the activity. There are other businesses that use these tactics to drive business interactions away from one company and towards one that sells similar products or services. This is against antitrust laws, and it is possible to seek both criminal and civil cases against the violator. To seek such action, it is crucial to hire a lawyer to fight for the rights of the client.

Antitrust Laws
Per both the separate states and the federal government it is illegal to attempt to corner the market, create a monopoly or engage in unfair and immoral techniques in the business world. When negative reviews lead customers away from one company to another, this would be considered a violation of antitrust laws. These actions cause a negative effect on the business of one entity and may bolster the interactions and revenue of another. Coupled with other social media and certain websites, it may be possible to remove entire customer bases from a single company.

Prices are strictly regulated, and an increase in one product may decrease the substitute. However, the antitrust laws to not permit companies to work together to drive the prices up or down. If someone or an entity of some type has initiated a program to drive prices down through negative comments, feedback or reviews, this is illegal. It is generally necessary to hire a lawyer to determine if there is a case, and legal representation may assist in finding the culprit of these acts so that if criminal charges are not pursued, civil action may be possible.

Winning a Case
There was an online defamation case about a photographer that was awarded over $1 million by a jury due to defamation when a couple launched a public campaign against her due to an album cover cost. The negative feedback was both online and throughout other media. Because this is illegal when it affects the business revenue and transactions of a company, the jury found in favor of the photographer. The couple was upset about the exclusion of a CD and photo album not being covered in other costs when over $6000 was spent already. However, when online reviews are left that may harm the business with greater force than a single customer, this could lead to defamation.

Both the couple and news coverage did not give the photographer time to respond to the story. Additionally, the couple went online and drug the name of the business into the mud. They painted the company in a bad light which is still considered defamation. The ability to sue the couple and anyone else participating in defamation is still a right. The comments and reviews online were deliberately made to harm and humiliate the photographer. They were aimed at damaging business revenue. These wrongful attacks could lead to civil awards in damages owed to the defamed person.

Legal Defamation Help
When a company or person is harmed through defamation activity, it is imperative to hire a lawyer to protect the rights of the victim and seek compensation or a remedy to the actions taken by the perpetrator. These events are injurious to business transactions and could ruin a business due to the emotional outbursts of customers not getting what they want.
 
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